Digital media production is the process in which digital files are created, enhanced, encoded, and distributed using numerous methods of processing. These files represent assorted media types, including video, audio, still images, graphic, and written content. These media types are most often specifically coded to function in a pre-determined environment or platform. It refers to the production of visual media, as in digitally enhanced animation; or new media creation, including website creation, multimedia authoring, and the creation of integrated projects. Digital media production encompasses an area responsible for multiple processes, which in turn has the potential to create media of numerous genres and styles.